Emerging Challenging Face in Indian Banking

Banks now a day's plan to lay greater stress on consumer banking in the coming years, with a view to achieve higher market penetration and profitability. Technology has paved way for expanding the horizon of consumer banking and has smartened up the said business of banking. In the pre-liberalization days, banking was considered as a chore you would like to finish off as quickly as possible. Today, the scenario is totally different. Banks driven by the ever-growing competition have improvised on existing features and created new facilities that are more customers friendly. Growing Indian middle class today has a disposable surplus income and aspires for a better lifestyle. The busy business executive needs cash at any time, at all places and is willing to pay extra for this service. .New breed of financial services brand viz. Convenience banking, anywhere banking, tell-banking, branchless banking and on-line banking have appeared on the banking landscape. Most of the private and foreign banks have linked up their branches enabling a customer to operate his account from any, even from different. Dr. Mohan S. Rode"Emerging Challenging Face in Indian Banking" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-3 , April 2018, URL: http://www.ijtsrd.com/papers/ijtsrd11669.pdf http://www.ijtsrd.com/management/management-development/11669/emerging-challenging-face-in-indian-banking/dr-mohan-s-rode