FUTURE’S TOURISM: A CASE ANALYSIS WITH QUALITATIVE RESEARCH IN ANTALYA REGION

Demographic changes across the world, increasing competition, globalization and environmental problems will no doubt influence the tourism director and lead to greater changes in the foreseeable future of the tourism sector more than ever. Future scientists envisage that the tourism will be restructured and gained more importance with a major change in its role in the 2050s. The tourism sector is directly influenced by global transformations, changing demographic structures and technological advancements. Although there are so many works about tourism and accompanying developments in the literature, researches about tourism and its future interaction are restricted. However, it is a fact that change comes and goes. This is the core notion that builds the theme of this study, which we call “Future's Tourism.” The better we understand the situation and priorities of the sector and take necessary measures, the more the expectations about the new tourism scenario will be met. In this study, we aim to determine basic dimensions that define the world tourism's future. During the research, semi structured interviews were made to collect data within the frame of the qualitative approach and as data analysis method, content analysis was also conducted. These interviews were made with 10 prominent opinion leaders of the region's tourism sector. In this study, our goal is to compare and contrast different opinion leaders who express their predictions about “Future's Tourism” and afterward discuss the future of tourism. We also suppose that the data we gathered will produce knowledge for “Future's Tourism” phenomenon and can give the opportunity to a context-specific generalization attempt.