TAXONOMIC ANALYSIS IN THE STUDY OF THE POSSIBILITIES OF INNOVATIVE DEVELOPMENT OF TRADE IN TOURIST AND RECREATIONAL ZONES

The possibilities of innovative development of trade in tourist-recreational zones as a system using the method of taxonomic analysis using the main indicators of trade development in the Lviv region are investigated. The status of trade in tourist and recreation zones as a system, which depends on many factors, is determined, and the direction of influence of such factors in forming the possibilities of innovative development of trade is determined. It is determined, with the use of regional statistics, the need to introduce innovations for the development of trade in tourist and recreational areas, taking into account existing obstacles and opportunities. Directions of overcoming obstacles in the sphere of trade, restaurant industry, sphere of services for ensuring the further development of trade as a system are established.