MOTIVATION AS PART OF EFFECTIVE PERSONNEL MANAGEMENT

The article deals with the current problems of personnel motivation in modern conditions of management and their influence on the efficiency of the enterprise is determined. It was revealed that in order to increase the motivational influence on the personnel of the enterprise, more attention should be paid to the combination of material and non-material motivation of employees. It is proved that with the successful combination of different methods of motivation it is possible to increase the work of employees, to increase their personal interest and to positively influence the efficiency of the enterprise.