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THE ROLE OF BRAND-AMBASSADOR IN BRAND PROMOTION

Journal: International Scientific Journal "Internauka" (Vol.1, No. 49)

Publication Date:

Authors : ;

Page : 27-31

Keywords : brand; promotion; brand-ambassador;

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Abstract

In the article the basic functions and principles of work of specialists on promotion of brands – brand-ambassadors are considered. Their place, role and significance in the activity of the modern company are substantiated.

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Last modified: 2018-08-07 22:17:10