THE ROLE OF FINANCIAL MANAGEMENT IN THE ACTIVITIES OF ENTERPRISES

The article substantiates the role of financial management in the activity of enterprises in the conditions of a changing market environment of their functioning. The essence and main tasks of financial management are determined. It is established that financial management is a flexible management mechanism oriented on rapid changes in the internal and external economic environment, and in addition to maximizing profits, its main goal is to maximize the market value of the enterprise and ensure its financial stability. The conclusion is made on the need to increase the level of financial management and ensure the sustainable development of enterprises based on the adoption of sound management decisions by highly qualified financial managers.