MARKETING RESEARCH OF THE GLOBAL DEMAND FOR PRODUCTS OF ENTERPRISES OF OIL AND FAT SUBCOMPLEXJournal: International Scientific Journal "Internauka" (Vol.3, No. 50)
Publication Date: 2018-05-31
Authors : Salkova Iryna; Dovhan Yuriy;
Page : 27-30
Keywords : marketing; marketing research; global demand; edible vegetable oils; oil and fat subcomplex;
The tendencies of development of the world market of products of enterprises of the oil-fat subcomplex are investigated. Areas of use of oilseeds and products of their processing are considered. The structure of the global demand for edible vegetable oils is studied and its volumes are determined. Recommendations on the formation of the marketing strategy for the enterprises of the oil and fat subcomplex in the modern conditions are given.
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