ROLE OF IT IN MANAGING E-COMMERCE BUSINESS IN DEVELOPING COUNTRIES

IT and e-commerce are inseparable terms as the e-commerce industry is absolutely dependent on IT for its operations and intensification. e-commerce is also referred to as application of IT in business and commerce. IT is an umbrella term which involves usage of computers, including hardware, software and networks used to communicate, store and manage the requisite information. The concept of e–commerce has been evolving since a number of years and is causative to the economic growth of several developed and developing economies. The prospective for the growth of e-commerce in the developing countries is very high but IT being the precondition, lack of IT infrastructure hampers the rate of its growth. The growth of e- commerce is primarily dependent upon the boost in IT infrastructure. The Smartphone market and Internet diffusion has proved to be a catalyst for growth of e-commerce industry. This paper aims to discuss the role of IT and its services in driving e-commerce industry in developing countries like India in the near future.