SERVICE QUALITY (SERVQUAL) ON PHARMACEUTICAL STUDENTS SATISFACTION OF PHARMACEUTICAL EDUCATIONAL INSTITUTIONS IN SIKKIM STATE, INDIA

Service and quality are driving forces in the Pharmaceutical student's satisfaction. As Pharmaceutical student's satisfaction tussle for competitive advantage and high service quality, the evaluation of educational service quality is essential to provide motivation for and to give feedback on the effectiveness of educational plans and implementation. This research presents an enhanced approach to using SERVQUAL for measuring student satisfaction. It involves the use of factors concerning student services that are queried and surveyed using the SERVQUAL methodology. The proposed instrument was tested at Pharmaceutical student's satisfaction in Sikkim state, India.