A STUDY OF FACTORS AFFECTING INVESTORS’ DECISION TOWARDS MAKING INVESTMENTS IN FINANCIAL MARKET

Do investment. This paper is especially oriented towards those people who have savings but avoid investing their money in the financial market. Investment is the application of our funds somewhere with an aim to gain some more as we are applying. The researcher tried to find out the causes which are obstacles between the flows of fund from savers to the demanding people. The success of financial market depends on the smooth flow of fund from both sides. It was found that there is a gap between borrowers and lenders. To fulfill this gap it is necessary to inspire the common people towards investment. In the developing countries like India out of 1.2 billion people only 5 Crore people are active in investment process, rest all are preventing themselves from investments especially in financial market. However, some people invest their money in traditional avenues like gold, real estate, etc but such type of investment is not enough for our financial growth. This paper tries to find out the factors which actually prevent the investors from doing investment in financial market. The results indicated that decisions to invest in financial market are influenced by some economic and behavioral factors known as preventive factors.