APPLICATION VRIO FRAMEWORK TO EVALUATE CAPABILITIES OF THE CONSTRUCTION FIRM TO CREATE COMPETITIVE ADVANTAGES

Under the new dynamic conditions, growing competition, dramatic changes in demand, the main problem for the construction company is: what are its possibilities for creating a strategic resource to ensure the successful longterm development and positioning. The strategic resource is created and developed not only by the operational capabilities, but also by the efficient organization and management of the company, its market position and the growth potential, i.e. dynamic capabilities. The aim of the study is to determine the characteristics of the strategic resource as a factor for competitive advantages and on this basis to analyze and evaluate of the activity of four construction companies operating on different market segments- two of them in the market of building construction and two -in the market of civil engineering.