Competitive aspects of children's camps at the present stageJournal: Scientific review, Науковий огляд, Научное обозрение (Vol.4, No. 3)
Publication Date: 2014-06-17
Authors : Yaremenko S. S.; Kirova A. A.;
Page : 57-64
Keywords : Competition; service; SWOT-analysis; focus group; the competitive position of consumers;
The article examines aspects of children's competitiveness Ukrainian camp at the present stage; disclosed concept recreation services in a children's camp; conducted SWOT - analysis, which showed the possibility of the camp on the market and the threat of the environment, identified the strengths and weaknesses of the camp, which was based on a strategy for further development of the camp; conducted focus groups to identify consumer preferences, which will strengthen the competitive position of the company.
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Last modified: 2014-06-18 02:17:16