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Competitive aspects of children's camps at the present stage

Journal: Scientific review, Науковий огляд, Научное обозрение (Vol.4, No. 3)

Publication Date:

Authors : ; ;

Page : 57-64

Keywords : Competition; service; SWOT-analysis; focus group; the competitive position of consumers;

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The article examines aspects of children's competitiveness Ukrainian camp at the present stage; disclosed concept recreation services in a children's camp; conducted SWOT - analysis, which showed the possibility of the camp on the market and the threat of the environment, identified the strengths and weaknesses of the camp, which was based on a strategy for further development of the camp; conducted focus groups to identify consumer preferences, which will strengthen the competitive position of the company.

Last modified: 2014-06-18 02:17:16