Competitive aspects of children's camps at the present stage

The article examines aspects of children's competitiveness Ukrainian camp at the present stage; disclosed concept recreation services in a children's camp; conducted SWOT - analysis, which showed the possibility of the camp on the market and the threat of the environment, identified the strengths and weaknesses of the camp, which was based on a strategy for further development of the camp; conducted focus groups to identify consumer preferences, which will strengthen the competitive position of the company.