METODS EVALUATION OF INVESTMENT POTENTIAL OF THE STARTUP

The purpose of the article is considering a technique for assessing the investment potential of startups taking into account the Ukrainian and world practice. Some methods are the basis for the estimative approach: scorecard, venture capital, Dave Berkus, method AveMaria. The key features of using these methods in assessing the start-up at the creation stage are determined. The problems of applying these methods to assess the investment potential of startups in Ukraine are identified, taking into account the difficulties in obtaining information on the implementation of investment projects on the market. Their benefits and shortcomings, and algorithm of use are reflected in article. Moreover, the authors have illustrated the features of application for the startups which are staying on «the idea» stage and are not receiving a sufficient amount of profit, so it is not possible to estimate their costs by means of traditional methods of profitable and alternative approaches.