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DEVELOPMENT AND ESTABLISHMENT OF BRANDING IN UKRAINE
Journal: Young Scientist (Vol.5, No. 1)Publication Date: 2017-01-01
Authors : Shamanovska H.V;
Page : 735-738
Keywords : marketing; marketing concept; brand; branding; brand management; branding strategy; competition; positioning;
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Abstract
The article reveals the essence of branding, its value, and outlines the main stages of its development both in the world and in Ukraine. The characteristic of each stage of branding and its features. The basic directions and prospects of branding in Ukraine
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Last modified: 2018-09-07 23:09:31