HUMANISTIC PSYCHOANALYSIS BY E. FROMM IN THE CONTEXT OF MARX ALIENATION

Since a person loses the unity with nature and aware of themselves as separate from the world and other people being, then begins the social history of man. The first aspect of the individualization process E. Fromm believed personal development, and the second – the loneliness. Consumer «social character» is based on the fact that the individual becomes a commodity, and things are bought and sold. Consumer principle is the same for both products, as well as for individuals. Thus there is a complete rejection of the person's inner essence, the individual forms in himself the qualities that are in demand among the other members of the community and is committed to profitably sell themselves.