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DISTRIBUTION SYSTEM’S PLACE IN MARKETING ACTIVITY OF THE ENTERPRISE
Journal: Young Scientist (Vol.5, No. 4)Publication Date: 2017-04-01
Authors : Khalina V.Yu. Korsunskiy H.Yu.;
Page : 116-119
Keywords : distribution system; marketing activity; distribution strategy; distribution policy; distribution channels; distribution intermediaries.;
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Abstract
Defines distribution system's role and place in the marketing activities of the enterprise. Analysis of concepts and categories of the distribution component in marketing activities. Investigated the concept of «distribution system», its interrelation with other economic categories in the field of marketing. Formulated the author's definition of «sales system». Clearly illustrates the location of distribution system and the mechanism of its functioning in the enterprise.
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Last modified: 2018-09-07 23:51:52