INTERNET AS A NEW WORLD OF ADVERTISING: FEATURES OF COMMUNICATION, TYPES, SPECIFICSJournal: Young Scientist (Vol.6, No. 5)
Publication Date: 2018-05-01
Authors : Kitsa M.O.;
Page : 216-219
Keywords : Internet; advertising; media; communication; the recipient.;
The article analyzes the peculiarities of the influence of modern advertising on the audience. The psychological aspects of effective advertising communication are investigated. The types of advertising on the Internet are analyzed. The main tendencies of functioning of modern Internet advertising are highlighted. The proposals about effective methods of advertising online are done.
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