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Scientific and methodical principles of the organization of marketing activity of coal-mining enterprise

Journal: Management of the economy: theory and practice (Vol.9, No. 9)

Publication Date:

Authors : ;

Page : 213-232

Keywords : coal-mining enterprise; marketing activity; organization; terminology; directions of perfection; electronic commerce; digital technologies.;

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Abstract

In the article the features of functioning of coal-mining enterprises from the point of view of organization of marketing activity are investigated. The essence of the concept «marketing activity of coal-mining enterprise» is specified, taking into account the specifics of its performance and detected changes and development trends of the institutional environment. It has been found that e-commerce should become a factor in improving the efficiency of the organization of marketing activity of coal enterprises. In order to stimulate the further development of e-commerce in Ukraine, it is expedient to expand payment methods; use «electronic» money; implement innovative financial tools for marketing activity (for example, online lending); apply the principles of smart-logistics. As a result of the study, the directions of improving the organization of marketing activity of coal enterprises using digital technologies are defined.

Last modified: 2018-09-10 04:30:22