METHODOLOGICAL ASPECTS OF FORMATION MARKET OFFERS OF HIGHER EDUCATION

In the conditions of globalization, internationalization, informatization of the world economy, as well as the reduction of the aging period, educational organizations must dynamically and systematically update their market offer. The purpose of the publication is to concretize and substantiate the practical and theoretical approaches to the formation of a market offer by higher education institutions. To adequately and fully meet the needs of target markets, an educational organization can apply such forms of sales policy implementation as modernization, updating, modification and diversification of the range of services. The active use of information technology in educational activities contributes to the expansion, updating of the range of services, as well as the growth of target markets of educational organization and their capacity.