COMMODIFICATION AND DISINFORMATION IN THE CONJURING II FILM

At this time, changes in the value of the use of products into selling value not only foron goods and services, but cultural values, religion, and information are also used as a commodity that is apprehended may damage the originality of these values. This cannot be separated from the intense of capitalism impact to gain the maximum profit to make anything as a commodity that can be sold. Consequently, many disinformations is are widespread in the community and thus are believed to be a true information. The Conjuring II film often presents the results of commodification and disinformation form to various aspects such as stories, figures, up to religious symbols of Catholicism. Referring to the above, the purpose of this study is to find out the forms of commodification and disinformation contained in The Conjuring II film. Commodification according to Vincent Mosco (2009) is the process of changing the benefit value of objects into selling value. The process of changing the benefit value in to selling value conduct of by the media, has led to the excessive symbol production and then obscures the original meaning of the symbol called as disinformation (Mufid, 2012). This research method uses descriptive qualitative research with critical paradigm and semiotics analysis technique by Roland Barthes. The Conjuring II film was based on a true story, supplemented with many scenes and new characters. Religious symbols of Catholic such as crosses and nun are also dominantly showed but not with their original meaning, but in the form of commodified disinformation. The enormous earnings of The Conjuring II film show that the practice of commodification by means of disinformation has made a profit. The practice of commodification is based on the objective of the capitalist to achieve the greatest benefit which leads to the disinformation of the meaning of symbols on the cross and nuns. KEYWORDS: Commodification, Disinformation, Film & Symimbol