BUSINESS POLICY & STRATEGY – CAPSTONE

Mars academy is currently facing the problems related to low visibility and low budget for marketing related issues. The task was to facilitate the problem of the company by using low cost techniques. The analysis of the international and national trends, market characteristics, target market, and competition in the market is introduced firstly to show our empirical analysis. Moreover, the important part of the project was the research done through survey. Finally, the solutions are introduced alongside with recommended budget for implementation.