Rebranding Theoretical Aspects
Journal: International Journal of Trend in Scientific Research and Development (Vol.2, No. 5)Publication Date: 2018-09-26
Authors : Margarita IÅ¡oraite;
Page : 2090-2093
Keywords : Marketing rebranding; rebranding advantages and disadvantages; rebranding case; rebranding importance;
Abstract
The article analyzes rebranding definitions, rebranding advantages and disadvantages, rebranding case analysis. Rebranding is a calculated business solution. This is a deliberate decision to improve the reputation and image of your business. A new brand identity can complement the company both internally and externally. Margarita Išoraite"Rebranding Theoretical Aspects" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-5 , August 2018, URL: http://www.ijtsrd.com/papers/ijtsrd18254.pdf http://www.ijtsrd.com/management/marketing/18254/rebranding-theoretical-aspects/margarita-išoraite
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Last modified: 2018-09-27 19:41:48