Reputation risk in banking: application for Ukraine

The paper examines the reputation risks in banking. Soundly, that the reputation risk of a bank is a socio-economic category, which can serve as a quantitative assessment (indicator) of the level of public trust in the bank, and is characterized by the present or potential risk for revenues and capital, the reasons of which are both internal and external, and the consequences there is a deterioration in the financial condition, loss of the client base and other circumstances that do not meet the expectations of the bank. The use of integral indicator of reputational risk based on a combination of quantitative and ballistic estimation using taxonomic analysis tools is proposed.