MOBILE COMMERCE - THE NECESSITY OF TIME

FMobile Commerce is the subset of e-commerce, which includes all e-commerce transactions, carried out using a mobile (hand held) device. This paper attempts at figuring out the relevance and potential role that M commerce in India is at its infancy. With significant uncertainties and complexities due to evolving business and regulatory models, which are further complicated by the involvement of large member of interrelated players in it. Timely and correct public policy intervention are needed to allow it to unravel its potential and help the country to reap the benefits. The basic purpose of topic is to throw light upon increasing use of mobiles & smart phones in business, trade & commerce industry. The topic has been divided in to four phases. In the first phase, general introduction about mobile commerce has been discussed. The third phase of the topic describes the key statistics on use of mobile & Smart phones by Indian in various market segments. In the final phase, efforts have been made to explain the impact of M-commerce on Indian Youth & issues and challenges which still to be concentrated and addressed in the area.