EFFECT OF LEADERSHIP STRATEGIC, ENTREPRENEURSHIP, ORGANIZATIONAL CULTURE, AND ORGANIZATIONAL REPUTATION ON PERFORMANCE TRANSFORMER COMPANY IN INDONESIA

The challenges in the manufacturing industry are changing every year, the challenge is felt increasingly heavier along with the development of technology. Industry players are aware of the world of competition is getting tighter along with globalization of market and information technology. Companies are required to determine the right strategy in order to survive and win in the competition so that the goals of the company can be achieved. Good performance and sustainability is the goal every company wants to achieve. According to Resource Based Theory, the company's performance depends on its resources. The company is required to process and utilize its resources in order to improve the performance of the company. This research has a sample of 105 middle to top level employees at Transformer company in Indonesia which consists of four factories. The data collected were analyzed by descriptive statistic and research method using SmartPLS 2.0 program. The results of the analysis are strategic leadership, entrepreneurship, and organizational culture has a significant influence on the organizational reputation and firm performance. Another result is that strategic leadership has no significant effect on the reputation organization and the reputation organization has no significant effect on the firm performance. Of the seven hypotheses proposed there are five accepted hypotheses and two hypotheses rejected.