RELEVANCE OF ECONOMIC-FINANCIAL DIAGNOSIS IN SUSTAINABLE DEVELOPMENT OF BUSINESS

The analysis of the economic and financial activity is a very important and very complex component of the process of substantiating and realizing the strategy of an organization, because with it, it gets a complete picture of the activity, which leads to the identification of strengths, weaknesses and of the causes of their occurrence. The economic-financial diagnosis offers managers the opportunity to make both qualitative and quantitative analyzes of the current situation of the company they lead, but also of its prospects. The aim of the need to know the economic situation of a trading company is to give an overview of its activity in order to formulate measures of efficiency by using research means used by the economic and financial analysis. This paper attempts to implement a theoretical aspects in a case study conducted at the Oltina Impex Prod Com Company. The analysis of the financial field of the company shows that it managed to manage intelligently the financial resources it had in the analyzed period, registering profit every year. As a result of the SWOT analysis at the organization level, proposals for development of the activity could be formulated to help managers to take timely decisions.