THE MAN - THE CENTRAL COMPONENT OF ANY ECONOMIC ACTIVITY

This article proposes to emphasize the role of the human element in the sustainable development of the society. The man is behind all things! Thanks to his creative capacities we mention today all the most advanced technologies, more and more sophisticated products, the most surprising scientific and technical development, all designed to make easer our work and life as a whole. Between sustainable development and education there is a strong, interdependent and particularly complex connection. Education should be the one which provides the premises for the development of a competitive, sustainable, efficient society and able to offer to its descendants principles, values and resources of the inheritance of the nation. In the age of modern, advanced technologies when the companies are increasingly concerned about finding the most effective and practical solutions to deliver goods and services which ensure their profitability in highly competitive market, creativity becomes a defining element, a target of the current working environment. Because this is a strictly human characteristic, MAN becomes the central element of any economic activity, which provides the company`s survival and prosperity. The man becomes the "locomotive" of sustainable development, being the brain of the process of innovation and also the one who must assume the responsibility for a cleaner, healthier environment to live.