Internet Based Social Networks – New Informal Spaces for Gender Social Relations and Life-long Learning

The report presents the relationships between Bulgarian men and women as active users of social media. The study looks for dependencies and differences between male and female relationships in the digital and real world. The accent is on the way Bulgarian women represent themselves in the online environment, what is their image and what roles they play. The author also discovers the online communication and life-long learning strategies of women, as well as the reasons about the differences between the real and digital profile of a woman. The research is about Facebook and LinkedIn as part of the social medias that become a huge part of the everyday life and change it. The report analyzes opportunities for building online knowledge systems in Bulgarian corporations, taking into account the specificities of how to share information across genders.