Examining the Impact of Quality of Life on Satisfaction and Intent to Return for Marathon Runners

Marathon is one of the popular physical activities in Taiwan. The Physical activities also play an important role in promoting quality of life (QoL). The distance running enhances participants' life satisfaction and provides positive experiences in physical activity. This study aims to measure the perception of QoL and to find the effect on satisfaction and intent to return for Marathon runners. Exploratory factor analysis was carried out to extract four major factorial dimensions of QoL, including multiple functions, spiritual, physical and cognitive factors. The main factors of QoL were introduced into the regression function on satisfaction and return intention. The results shown that the QoL factors including multiple functions, spiritual, physical and cognitive factors, and had positive and significant impacts on satisfaction for participants. The multiple functions and physical factors were also significantly positively correlated to the intent of return for runners.