An Empirical Study of the Co-Creation of Values of Healthcare Consumers – The Perspective of Service Dominant Logic

Background: The major goal of this research is to fill in the gap of articles with insufficient theoretical support regarding the SDL and strategy of co-creation of values provided by medical and healthcare organizations. Approaching from the perspective of healthcare consumers, it examines relationships among interaction, willingness, competence, and value co-creation. Methods: The research is a cross-sectional study, with people seeking healthcare services in major hospitals in Taiwan as objects, Questionnaires were used as method for investigation and data collection. Results: The affecting factors of the co-creation of healthcare are education, occupation, with or without commercial insurance, willingness, competence, and interaction, reaching significant statistic standard (p <0.05). Conclusion: The co-creation of values cannot only rely on the efforts of the medical professionals, it also requires the cooperation and efforts of patients and their families.