Auto Service Stores Industry in Mexico, Theory of Industry Applied to the Acquisition of Giant Stores

Mexican supermarket industry is mainly characterized by a variety of types of consumers, mainly marked by differences in purchasing power. Mexican industry self serves the needs of different consumers through: (i) modern formats such as supermarkets, warehouses, hypermarkets and membership clubs; (ii) traditional formats such as small independent sundries; and (iii) informal, such as farmers' markets and local street vendors. This paper analyzes retrospectively the acquisition of the Gigante stores by Soriana from the theory of industry, resources and capabilities, reviewing the situation of both companies in the diamond industry by Porter, SWOT analysis themselves that theory.