PRAGMATICS OF PARENTHETICAL WORDS IN THE ADVERTISING TEXTJournal: The Way of Science (Vol.1, No. 45)
Publication Date: 2017-11-30
Authors : Misyachenko S.V.;
Page : 69-70
Keywords : advertizing; pragmatics; parenthetical words.;
In this article the role of parenthetical words in TV advertizing texts is considered; the issue of expression of pragmatics at the morphological level is revealed. The attempt of ad makers to use linguistic means for involvement of potential consumers to the advertized production is shown for the first time in this paper.
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