Technologies for creation of positive brand, increasing the value of the organization

This article highlights the issue related to the importance of creating a brand in order to increase the value of the organization. The author describes the concept of the brand, the main elements of brand building, and the features of branding in different industries. In addition, author presents key aspects of the brand building process and key problems and difficulties of this process. Within the framework of the article, the analysis of the branding sector in Russia was conducted and the main groups of the branding organization are represented.