The Quick Start Guide for Establishing a Facebook Presence for Nursing Research

Facebook represents an untapped participant pool that nurse researchers have yet to utilize to its full potential. The purpose of this article is to provide personal insights as well as data based suggestions in order to demystify Facebook recruitment. The suggestions in this article are broadly classified as: develop a trusted profile, know your target population, and craft a meaningful post. Each suggestion provides tips in order to prevent frequently observed errors in Facebook participant recruitment.