THE EFFECT OF STRATEGIC LEADERSHIP AND ORGANIZATIONAL CULTURE ON THE IMPLEMENTATION OF TQM AND PERFORMANCE FOOD AND BEVERAG COMPANY IN INDONESIA

Asean Economic Community makes food and beverage companies try to develop and improve the quality of products produced. Market demands for health and technological development create competitive market demands among local and international producers. The quality creation process must evolve as consumers expect the current product. The quality management system has increased year by year, but this increase has also led to several factors forming its demands to be better in supporting the implementation of TQM.Thus this has an impact on achieving sustainable corporate performance. Therefore, this study aims to determine the factors that influence the achievement of company performance through several variables, namely strategic leadership, organizational culture and TQM implementation. The method used in this study is a quantitative method, and SPSS 22.0 and SmartPLS 2.0 are used as data processing software. This type of research is causal research with a sample of 106 respondents of food and beverage company staff inSilver corp. All hypotheses proposed in this study may indicate that there are five significant hypotheses. The regression coefficient shows positive values and this shows a positive correlation.