Sustainability and Energy Performance in the Real Estate Market

One of the main economic benefits associated with the sustainable character of buildings is certainly the re- duced use and energy consumption. The savings can be very significant, especially when considering that a non- residential building, from an energy-efficient point of view, can achieve a power savings of 30% (Kats, 2003). This, combined with the rising energy prices and growing awareness of environmental issues, has gradually shifted the demand towards buildings with good sustainable features; as a result, the concept of ”sustainability” has become a real ”driver” for designers ” (Turner & Frankel, 2008). However, it is appropriate and interesting to understand whether and to what extent a general trend, widely shared, is recognized by the market in terms of value. To simplify, it is appropriate to distinguish between the evidence of statistical data and considerations that have sig- nificant but only qualitative characteristics, then highlight statistics that demonstrate the relationship between the building performance in terms of sustainability and the corresponding market value and, at the same time, raise the motivation and guidance of end users and investors to see if the market can push towards sustainability because of its issues, such as economic benefit and convenience, and not only opportunities and responsibilities.