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SIMULATED REALITY: A STUDY OF ADVERTISEMENTS AS IMAGES REPLACING REALITY

Journal: IMPACT : International Journal of Research in Humanities, Arts and Literature (IMPACT : IJRHAL) (Vol.6, No. 10)

Publication Date:

Authors : ;

Page : 193-196

Keywords : Advertisements; Simulation; Post Modern;

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Abstract

The revolutions in the sphere of communication led to the development of the mass culture—a culture developed and perpetuated by the mass media for the masses. Advertisements, being a part of the mass media, are involved in the generation of mass culture. Advertisements were initially viewed as an efficient method of mass promotion of products in that a single message could be disseminated to a large, heterogeneous and widely dispersed audience. It is precisely this very character of advertisements that makes its role significant in shaping the consciousness of a society. The paper analyses select advertisements as simulations using insights from Jean Baudrillard to discover how they help the postmodern society live with the trauma of a slipping reality.

Last modified: 2018-11-22 16:19:49