Sport eFANgelism Demographics
Journal: International Journal of Advanced Multidisciplinary Research and Review (Vol.6, No. 9)Publication Date: 2018-11-28
Authors : Zeki Yuksekbilgili;
Page : 40-46
Keywords : EFangelism; Brand Evangelism; Sport Fanatism; Demographic Characteristics;
Abstract
Brand evangelism, an advanced form of marketing where consumers voluntarily advocate on behalf of the brand, can bring numerous benefits to a firm. It would be a new era to explore brand evangelism within the spectator sport context. This study concentrates on eFANgelism demographics based on gender, generation, number of children owned and education level.
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Last modified: 2018-11-28 16:47:52