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Sport eFANgelism Demographics

Journal: International Journal of Advanced Multidisciplinary Research and Review (Vol.6, No. 9)

Publication Date:

Authors : ;

Page : 40-46

Keywords : EFangelism; Brand Evangelism; Sport Fanatism; Demographic Characteristics;

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Abstract

Brand evangelism, an advanced form of marketing where consumers voluntarily advocate on behalf of the brand, can bring numerous benefits to a firm. It would be a new era to explore brand evangelism within the spectator sport context. This study concentrates on eFANgelism demographics based on gender, generation, number of children owned and education level.

Last modified: 2018-11-28 16:47:52