COHERENCE OF THE INTERLOCUTORS’ CONCEPTUAL SYSTEMS AS ONE OF THE FACTORS OF SUCCSESSFUL SPEECH INTERACTION

The article touches upon the factor of coherence of the interlocutors' conceptual systems in the pro- cess of speech interaction. While communicating people should take into account that there can be certain differ- ences in the interpretation of concepts as well as their various hierarchy in the interlocutors' individual concep- tual systems. Non-compliance with this principle leads to a situation of cognitive dissonance, which means any discrepancy between cognitions, i.e. between any knowledge, as well as opinions, values or beliefs relating to the environment, someone or someone's behavior