GAMIFICATION IN CHANGE MANAGEMENT CASE-STUDY CHANGCE-GAME

Gamification is being used in more and more industries and in different business areas. Today, there are applications in areas like customer management, marketing, production, innovation management, sales and human resources.However, gamification case studies with a focus on change management are rarely found in those areas. This study illustrates with a case study how gamification can be used in change management processes. In addition, this study examines and discusses the benefits of applying gamification as a method in change management, especially regarding employee motivation. The gamified method that was used in the investigation is called CHANGCE-Game and was applied at a customer of Pulse of Innovation Consulting in June 2018.