CHALLENGES AND PROBLEMS FACED BY COFFEE INDUSTRY –A CASE STUDY OF COORG COFFEE INDUSTRIES V/S OTHER MECHANISED INDUSTRY ATTRACTING YOUTH

The study aims at problems faced in coffee industry in Coorg district on the basis of migration of youth from coorg for career choices. The method adapted to collect data is questionnaire, personal interviews, interviews with related authorities and local bodies. The study found that youngsters choosing coffee plantation as career can bring about major development in the coffee industry that increases the growth of economy in coorg.