Digitalization in Marketing

The world has transitioned into a digital environment. For today's businesses, it is imperative to have a website and use the web as a means to interact with their customers. There are some successful traditional marketing strategies, particularly if you are reaching a largely local audience, but it is important to take advantage of digital marketing so as to keep up in today's world. Online Marketing uses internet to deliver promotional marketing messages. Digital marketing is also known as Internet marketing, but their actual processes differ, as digital marketing is considered more targeted, measurable and interactive. It includes Internet marketing techniques, such as Display advertising , Web Banner advertising, pop ups, text ads, display ads, Social Media Marketing SMM , Mobile Advertising, E-mail Advertising, Search Engine Optimization SEO , Search Engine Marketing SEM and link building. It also extends to non-Internet channels that provide digital media, such as short messaging service SMS , Multimedia Messaging Service MMS , callback and on-hold mobile ring tones, e-books, optical disks and games. Mrs Sayli Sameer Bapat "Digitalization in Marketing" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | International Conference on Digital Economy and its Impact on Business and Industry , October 2018, URL: http://www.ijtsrd.com/papers/ijtsrd18671.pdf