A Critical Study on Digital Marketing with Reference to Different Components of Digital Marketing

Digital Marketing is a part of marketing which uses digital channels. Some examples of Digital channels includes advertise on website, YouTube, Face book and sponsorship on YouTube. Content marketing, Social Media marketing, E-mail Marketing, Search Engine optimization SEO , Search Engine marketing SEM and Web Analytics are components of digital marketing. According to a survey by Internet and Mobile Association of India IAMAI , India will have around 500 million internet users by June 2018.So result of this digital marketing shows growth in Digital Marketing in India. Mrs. V. S. Jadhav | Dr. R. M. Yallatti "A Critical Study on Digital Marketing with Reference to Different Components of Digital Marketing" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | International Conference on Digital Economy and its Impact on Business and Industry , October 2018, URL: http://www.ijtsrd.com/papers/ijtsrd18711.pdf