ENTERPRISE'S INNOVATIVE POTENTIAL EVALUATION

The components of innovative potential are considered, indicators of the labor, scientific and technical property, the enterprise's organizational and financial potential are presented. Based on the factor analysis, the most significant indicators of the enterprise's innovation potential are determined, the influence of the most significant factors on the innovative potential of the enterprise is investigated. The quantitative estimation method of the enterprise's innovative potential based on the integral approach is developed. The comparative estimation of enterprise's activity on the building materials manufacture of Dnipro region based on the calculation of integral indicators of their innovative potential has been done.