EMPOWERING INDUSTRIAL DESIGN: THE MAGICAL TRANSFORMATION OF CREATIVE ECONOMY INTO CREATIVE INDUSTRY

Since more than a decade ago, product design input contributes 60 % to its economic value addition and also influences 50 % of the inbuilt quality of its value chain, as conclusion product design contributes significantly to the competitiveness of the product. Ironically industrial design protection have not been properly utilized as the major driver of creative economy development. This research project will aim towards finding the reciprocal relationship between the comprehensive industrial design protection and the escalation of national product design creation and further will present the analysis of the possibility and potential of industrial design protection to be functioned as the instrument to transform creative economy concept into the establishment of creative industries. The result shows that in order to achieve the desired proportional sustainable development, legal certainty is the ultimate necessity alongside with the establishment of legalstructure and culture to create “domino effects” in fostering start – up business to creative