The significance of the marketing subsystem of management in the processes of increasing the efficiency of financial and economic activity of the enterprise

The author studies the marketing factors of competitiveness, which are formed and supported by the marketing division of the enterprise. The conceptual foundations of organization of the subsystem of marketing management are revealed. The measures on the development of the marketing component in the integral management system are described. The importance of the interaction of marketing as an important element of the management system of the enterprise, with other structural components of enterprise management is substantiated. The principles of forming a system of marketing adaptive management at domestic enterprises are determined.