An empirical analysis on export status quo and international competitiveness of Chinese footwear products

This paper firstly studies the current status quo from the points of view, such as the export scale, export quantity and trade partners, and then compares and measures the export competitiveness of footwear between China and other major exporting countries by using international market share, trade competitiveness index, revealed comparative & competitive advantage index and product export unit price. The results show that the international market share of China's footwear industry has an absolute advantage, but the growth rate of the international competitiveness index has a sliding trend. The international competitiveness of China's footwear industry faces a certain challenge. The key to improve the international competitiveness of China's footwear industry lies in optimizing the export structure of products, developing diversified markets, paying attention to quality certification and export environmental protection requirements, etc.