Research on the Competitiveness Evaluation of China's Cultural Service Industry’s Sub-sectors Based on Factor Analysis

Cultural service industry is an important industrial sector integrating culture and service industry. The improvement of its comprehensive competitiveness is of great significance to optimize the industrial structure and promote the transformation and upgrading of economy. On the basis of establishing the evaluation index system of the competitiveness of cultural service industry's sub-sectors, this paper makes a comprehensive evaluation and comparative analysis on the competitiveness of China's cultural service industry by factor analysis and cluster analysis, and reveals the problems and shortcomings existing in the development of different cultures Service industry's competitiveness. Finally, the countermeasures and suggestions are put forward to promote the overall competitiveness of China's cultural service industry.