THE PSYCHOLOGY BEHIND THE RELATIONSHIP BETWEEN FASHION DESIGN & ARCHITECTURE

It has been proven that fashion and architecture have many connections, as they both aim to ?make? shelters for the human beings. This relationship has led to closer inspirations between the two disciplines, which makes them share the same boundaries: Both architects and fashion designers wish to create perfect, comfortable and beautiful forms for the human body. [Ukessays, April 30, 2018]. On the other hand, there are major differences between architecture and fashion, such as the length of time fashion lasts, which is shorter than architectural structures that are timeless. Fashion also depends highly on marketing and consumption while architecture is monumental and eternal. [Jonah Lehrer, April 14, 2011] stated that we spend our lives inside buildings, nevertheless, there's surprisingly little research on the psychological implications of architecture, and how different spaces influence cognition? The psychologists, at the University of British Columbia, 2009 were interested in looking at how the color of interior walls influence the imagination. They recruited six hundred subjects, most of them undergraduates, and had them perform a variety of basic cognitive tests displayed against red, blue or neutral colored backgrounds. The differences were striking. People who took tests in the red walls surroundings were much better at skills that required accuracy and attention to details. While the color blue, carried a completely different set of psychological benefits, and resulted in worse results on short-term memory tasks. It is because the color blue automatically triggers associations with the sky and ocean, which makes the group less focused on what?s right in front of them and more aware of the possibilities in their imagination. There is also a clear connection between fashion and psychology according to the psychologist [Jennifer Baumgartner, Feb 23, 2012] who said: New things give us a neuronal payoff as when we are presented with something we have not seen before, whether it is grappling with the world of Twitter or solving our first Sudoku puzzle, all cognitive processes involved in learning (working memory, visual processing, problem solving, etc.) are enhanced. Who knew that Fashion Week and the trends born from it were good for the brain? Another interesting connection between the worlds of fashion and architecture, is that masters of each type of design have to consider elements of structure, form, and occasionally making the impossible feats of physics a reality. While there aren't too many designers who can do both (architecture requires some serious schooling), that doesn't mean there aren't a select few that have dipped their toes in both worlds. Some went from dressing buildings to dressing the body. Examples: Pierre Cardin, Tom Ford, Thierry Mugler, Pierre Balmain, and Zaha Hadid [Aria Darcella, Dec 12, 2017]. This research paper will look into the differences and similarities between fashion &Architecture, and will examine the hidden phycology behind this relationship