The relationship between online marketing and consumer behavior: A Qualitative study of online marketing in Kurdistan

The main aim of this study is to examine the relationship between online marketing and customer behavior in Kurdistan. Qualitative method employed to analyze the relationship between online marketing and customer behavior in Kurdistan. We were able to carry out 10 interviews with different people and in different places in Erbil city. The findings showed that there are many barriers in Kurdistan that keep customers away from online marketing, one of the most important barrier is currently there is not method of payment or there is no safe method of payment to allow us to purchase online, moreover most of businesses are too slow in delivery products or sometimes they are delivering wrong products, or may be broken products, especially when it comes to clothes, most of the time they are delivering different size or different color than the one ordered and High cost shipping could be one of the main reason customers usually ignore purchasing online, most of time the shipping price is almost the same with the product price, or when they add shipping price it will be higher than product in the market.